Digital Marketing is the promotion of products, services, and brands using digital channels such as search engines, websites, social media, email, and mobile applications. Modern businesses rely on digital marketing to connect with customers, increase brand awareness, generate leads, and drive sales.

This course introduces learners to the digital marketing ecosystem, customer journey mapping, digital marketing strategies, tools, technologies, and performance measurement techniques. Learners will gain practical knowledge of how businesses use digital channels to achieve marketing objectives.