After completing this course, learners will be able to:

• Understand the evolution of digital marketing.
• Identify major digital marketing channels.
• Develop digital marketing strategies aligned with business goals.
• Understand customer journey mapping.
• Use digital marketing tools and technologies.
• Define KPIs and marketing metrics.
• Analyze campaign performance using analytics.
• Understand the role of technology in digital marketing.
• Create customer-centric marketing approaches.
• Apply digital marketing concepts in real-world business scenarios.